“Tradition is important, but so is innovation. The team has been known as the Redskins since 1932. A new name can represent a decisive way to leave controversy behind and step into the future.”
Here’s what Lexicon and Skiles came up with:
Lexicon: Initial R maintains connection to Redskins heritage. Allows for rallying phrase “Washington D.C. Rocks!”
Placek: “It’s so much like Skins—it’s quick and it’s fast.”
Skiles: “The iconic mythological bird looms over the top of the type.”
Lexicon: No NFL team name starts with an M. Sounds modern, sleek, and powerful.
Placek: “We were looking for a little bit of poetry.”
Skiles: “Fashioned to work with the idea of a D.C. Metro token.”