Rocs
Lexicon: Initial R maintains connection to Redskins heritage. Allows for rallying phrase “Washington D.C. Rocks!”
Placek: “It’s so much like Skins—it’s quick and it’s fast.”
Skiles: “The iconic mythological bird looms over the top of the type.”
Lexicon: Initial R maintains connection to Redskins heritage. Allows for rallying phrase “Washington D.C. Rocks!”
Placek: “It’s so much like Skins—it’s quick and it’s fast.”
Skiles: “The iconic mythological bird looms over the top of the type.”
Metros
Lexicon: No NFL team name starts with an M. Sounds modern, sleek, and powerful.
Placek: “We were looking for a little bit of poetry.”
Skiles: “Fashioned to work with the idea of a D.C. Metro token.”
Lexicon: No NFL team name starts with an M. Sounds modern, sleek, and powerful.
Placek: “We were looking for a little bit of poetry.”
Skiles: “Fashioned to work with the idea of a D.C. Metro token.”
Leopards
Lexicon: Mind share with existing Bengals, Jaguars, Lions, and Panthers. Keeps the new name in the “expected” range for pro football franchises.
Placek: “It’s pretty long, and people might create the nickname Leps—but what a beautiful identity.”
Skiles: “A fierce, iconic rendering of the mascot.”
Lexicon: Mind share with existing Bengals, Jaguars, Lions, and Panthers. Keeps the new name in the “expected” range for pro football franchises.
Placek: “It’s pretty long, and people might create the nickname Leps—but what a beautiful identity.”
Skiles: “A fierce, iconic rendering of the mascot.”
Skins
Lexicon: Widely recognized current team nickname. Possible high acceptance among die-hard fans.
Placek: “The logo is going to be a little harder: Maybe it’s just a really strong S.”
Skiles: “A tattoo visual wrapped around a dynamic type mark, juxtaposing the tribal genre against a D.C. architectural icon.”
Lexicon: Widely recognized current team nickname. Possible high acceptance among die-hard fans.
Placek: “The logo is going to be a little harder: Maybe it’s just a really strong S.”
Skiles: “A tattoo visual wrapped around a dynamic type mark, juxtaposing the tribal genre against a D.C. architectural icon.”
Here’s the full deck: